Upupa & Colibrì: the most innovative dress style of recent years
Upupa & Colibrì is a proven brand in Marche: the most innovative dress style of recent years. His strength lies in the creations of the prodigious mind of Giacomo Giovannetti, the creator and the master of all his clothing line: a concept of street, culture and ethnicity, shaken and served as a metropolitan dressing code.
Whenever I happen to have some of the jobs that rule out the fashion world, the dress style, like this one for Upupa & Colibrì, I have a very personal rule, I always have a recurring plot in the eye: first of all the person. Probably I am not able to separate the two things, but I like to think that it is my added value rather than a defect. First of all the personal light, the wrinkles or the nuances of the skin. First of all the eyes and the conscience that gets right through the camera. For a job like this for Upupa & Colibrì, it was probably a lucky approach. First of all, it opened up from a very strong recycling philosophy, in which love and passion for the environment is the keystone. Secondly, the person wearing his dress is put to the fore, conceptually: makes an ethical and conscious choice, is subject and replenishes his dress style with his character. The brand clothes is something very different from everything I know: recycling clothes that Giacomo gives new life through a textile screen printing and revisiting that arise from his wonderful mind. Exotic, ecological and metropolitan: each of the items is different, just like people who wear them and take up a new life through the creative recycling.
For those who have been enchanted by Giacomo’s clothes, I recommend visiting her site and her creations, both the clothes and the whole world that revolves around her graphic works.