When I get to shoot for fashion, I always have a recurring plot in the eye: first of all the person. Probably I am not able to separate the two things, but I like to think that it is my added value rather than a defect. First of all the personal light, the wrinkles or the nuances of the skin. First of all the eyes and the conscience that gets right through the camera. For a job like this for Upupa & Colibrì , it was probably a lucky approach. The brand clothes are something very different from everything I know: recycling clothes that Giacomo gives new life through a textile screen printing and revisiting that arise from his wonderful mind. Exotic, ecological and metropolitan : each of the items is different, just like people who wear them and take up a new life through the creative recycling.